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Archive for the ‘Gift Cards’ Category

Gift & Loyalty Cards are Not Just for the “Big Boys”

Athos gift and loyalty POS system

If you’re an independent retail business or a local or regional chain, you might be surprised to find out that you have the ability to accept gift cards and implement loyalty programs, just like national chains do. National chains integrate custom gift card and loyalty program components into their POS systems. However, this can be cost-prohibitive […]

Gift Card Display Ideas

Rotating gift card display tower

When it comes to displaying gift cards, there are a lot of options. However, the best option is the one that gets them noticed. Every retail environment is different, and even the position of the lighting over your point of sale can play a role in determining gift card display placement. You’re not just limited to the cash […]

Gift Card Printing: What You Should Know

Plastic Gift Cards

If you’re thinking about implementing a gift card program, here are a few things to consider before placing your first order: 1. Do I need a gift card program? – There was an estimated $118 billion spent on gift cards last year, a 7.9 percent jump from the year previous. By 2015, gift cards are estimated […]

Seven Ideas for Successful Gift Card Marketing


  With gift cards projected to account for 18 percent of holiday spending by 2015, retailers will be fighting for their piece of the pie. Here are seven gift card marketing ideas to help ensure your gift card program reaches its full potential: 1. Merchandising – Gift cards don’t just represent a product or service, they are a […]

The Power of Plastic – Gift Card Spending Soars

The National Retail Federation reported that in 2013, gift card spending reached an all-time high, with eight in ten shoppers purchasing gift cards totaling an average of $163. According to another study by the National Restaurant Association, six in ten Americans want a restaurant gift card as a holiday gift. Gift card printing is inexpensive […]

Preprinted Generic Plastic Card Sleeves

Generic Gift Card Sleeve

Plastek Card Solutions, Inc now offers a pre printed paper sleeve. When ordering your gift cards, ask your sales represenative about this inexpensive way to give a added boost to your gift cards. These pre printed paper sleeves can also be used for merchandise credit cards or cash cards as you can put the amount […]

3 Tips for Gift Card Printing

Still not convinced that gift card printing services could boost profits at your business? Consider this: A new study by the Retail Gift Card Association found that 84.6% of respondents like receiving a gift card because they can use it to purchase what they want. It just goes to show that gift cards certainly aren’t […]

Advantages of Plastic Gift Cards Over Paper

Last week, I discussed how gift cards can help generate leads and boost profitability all year round, not just during the Christmas holiday. Whether for Valentine’s Day or a birthday, a gift card is one-size-fits-all and never the wrong color or style! So for a small business, offering gift cards can only boost your marketing […]

How Small Businesses Can Get a Better Deal on Gift Cards

Running a small business can be a rewarding endeavor, as long as you have a good grip on your cash flow. For retailers, restaurants, salons, etc., the holiday season – with all its gift card sales and Christmas purchases – usually is a land flowing with milk and honey. So, why do so many small businesses wait […]

10 Creative Gift Card Marketing Ideas for Your Business

Just about every business you know (and probably all your competitors) has that clear acrylic display stand sitting right next to the check-out counter, filled with eye-catching but “unloaded” plastic gift cards. Naturally, owners and store managers put them there to catch the customer’s eye and encourage the gift card purchase. You’ve done the same […]

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