NFC Business Cards Create Content Opportunities
You may have heard the term “NFC,” and maybe have an inkling that it has something to do with wireless communication. Although NFC, which stands for near field communication, has been around a while, the introduction of Apple Pay put NFC technology in the spotlight.
NFC doesn’t just enable contactless payment systems, however. It can also be used in a variety of applications, including loyalty programs, card access, transit passes and more.
One of the most exciting emerging NFC applications is business cards. NFC technology transforms ordinary business cards into information-sharing opportunities that go far beyond the printed card. By placing an NFC-enabled business card in close proximity to a smartphone, you can:
- Send your contact information directly to a recipient’s phone
- Play a demo video
- Download a product catalog
- Download a presentation or image gallery
- Launch an inquiry form or email signup form
- Launch a webpage
- Launch a social media site
- Launch a map
- Launch an app page
In fact, anything you can link to on the Internet is at your disposal. Since NFC business cards rely on the Internet to deliver content, you can program your cards to allow updating of linked content on the fly, so it will always be fresh.
With a shelf life that is far longer than standard paper business cards, it makes sense to choose PVC card stock for your NFC business cards, adding durability and reducing wear while providing a wide array of finish options.
