Hand-Crafted Branding, Gift Card Design, and Why NOT to be a Major Player
There’s no doubt that national restaurant chains, big box retailers, and online superstores will win on price. If independent businesses are going to be successful in carving out their piece of the pie, it will be on their own brand merits, and these have nothing to do with emulating the “big boys.” What can independent […]
Digital Metal®: The Foil Stamping Alternative
What’s great about foil stamping Foil stamping, also known as hot foil stamping or foil printing, is undeniably effective at transforming what might otherwise be a flat, constrained design into a high-impact, multidimensional design. The shimmer and glow created by foil stamping is used by designers to shine a spotlight on your brand, communicating energy, […]
Gift Card Fraud: How to Protect Against Gift Card Scams
With $124 billion in gift cards purchased by more than half of the adult population of the United States in 2014, it’s clear that gift cards have found their way into the shopping patterns of today’s consumer. While it’s important for retailers to recognize the value that gift cards bring to their balance sheets, it’s […]
6 New Year’s Business Resolutions Worth Keeping
It’s that time of year, when we commit to self improvement. Whether it be going to the gym, eating better, or spending more time with family, we all want to make the coming year better than the last. Why not in business? Here are six New Year’s business resolutions that we think are worth keeping. […]
Hanging Gift Cards are Mini Billboards for Carhartt
For more than 125 years, the Carhartt brand name has been synonymous with durability, performance and style. The familiar “Carhartt Brown” and iconic square logo patch communicate the Carhartt brand message more than any other imagery. That’s why Carhartt choose large-format hanging gift cards that let their clothes do the talking. Mini Billboards The additional […]
Translucent Business Cards Make Plastic a Great Choice
When it comes to business card design, plastic offers several advantages over paper. Not only do plastic business cards offer durability and a more substantial look and feel, they also offer something that paper business cards cannot: translucency. Translucent business cards, also known as frosted business cards, are neither opaque nor transparent, offering a refined […]
Gift Card Sleeves and Brand Messaging
In business, your brand may be the single most important factor determining success. Brand messaging is a big part of the brand equation, and gift card sleeves are a great way to communicate brand value while providing a finished, wrapped look to your gift cards. Gift card sleeves provide additional “real estate” to connect with […]
Gift Card Holders Transform Gift Cards Into Gifts Ready for Action!
Before gift cards, people gave personalized gifts and hoped they’d be loved. Remember those? To break down gift-buying hesitancy, retailers invented the gift receipt. Now, no one had to worry about buying the wrong gift. But there was a better way for retailers to capitalize on gift-giving: the gift card. Gift cards are super portable, […]
Gift Card Design for the Holidays
Each year around this time, gift card demand builds, culminating in a torrent of orders in last few weeks leading up to the holidays. Call it human nature, procrastination, or short-term thinking, but delivering a winning gift card design takes time, and the best time to start thinking about your holiday gift card needs is […]
