Have you ever smelled something and the scent triggers a memory? Each time I smell the scent of lavender, it triggers warm and fuzzy memories of my grandmother. Her house always smelled of lavender. And, who doesn’t love the smell of a new car? Or get hungry when smelling the scent of hamburgers cooking on a grill?
Our sense of smell can trigger many emotions from happiness to disgust, and those emotions can impact the perception of brands and products. The real estate industry has been capitalizing on the sense of smell for years by encouraging home owners to use the scent of fresh-baked cookies when selling their homes. Surprise your customers with scented plastic gift cards or business cards, and associate a positive emotional response with your brand.
Scented Plastic Gift Cards
Imagine receiving a gift card and pulling it out of the envelope to smell a scent relevant to the product or service it is for. It would give you an immediate association of the scent with the brand. For an outdoors store, this could be the scent of pine or citronella. Both are scents that are commonly associated with camping or a backyard get-together. A local coffee shop could use the scents of coffee, chocolate or vanilla. Tulip, lily or peonies would be the perfect scents for a florist or garden center.
Scented Plastic Business Cards
Business cards don’t have to be boring! Adding a scent to a business card, especially a plastic business card, could make you and your business unforgettable. Relaxing scents such as jasmine, lavendar or rose would be the perfect addition to the business card of a massage therapist or esthetician. If you have a cleaning service, the scent of pine or lemon could be used, as they’re often associated with cleaning products.
Wondering how many scents are available in plastic card printing? There are 48 including:
What scents trigger memories for you?
Read Part 2 in this blog series, Holograms & Color Shifting Ink: Unique Plastic Card Printing Options Part 2.