Gift, Membership Cards Can Inspire Loyalty Among Customers
If you own a small business that uses plastic card printing for membership or gift cards, you may be missing out on an opportunity to build repeat business and inspire positive word of mouth. While a membership card to the local gym is used to ensure only members use the facility, a gift card to […]
How Larger Businesses Can Save Big on Plastic Cards
We’re well into the first quarter of 2013, and in my recent blog posts, I’ve been talking about the advantages of plastic card printing – including gift cards, membership cards, etc. – at this time of year, when printers are historically slow. Chances are you’ve got your 2013 business plan set; hopefully it includes printing sooner […]
How Small Businesses Can Get a Better Deal on Gift Cards
Running a small business can be a rewarding endeavor, as long as you have a good grip on your cash flow. For retailers, restaurants, salons, etc., the holiday season – with all its gift card sales and Christmas purchases – usually is a land flowing with milk and honey. So, why do so many small businesses wait […]
3 Insights to Save You Time & Money on Plastic Cards
Every business has its cycle. In the plastic card printing industry, we peak in the fourth quarter of the year as we push through a vast number of gift card orders and then draw a deep breath as things quiet down in the first quarter. This is something we expect and something we plan for. […]
Identification Card Care and Protection
As identification cards and ID readers become more sophisticated, it’s important that you use common sense when it comes to protecting your cards. Most of today’s high-tech, electronic versions of the traditional personal identification card (driver’s license, work badge, etc.) include not only a photo, but also a magnetic stripe and/or a smart card chip. […]
With Plastic Card Printing, How Fast Is Fast?
When a customer places an order for plastic cards, they usually want to know what the “normal” turnaround time will be. In the plastic card printing business, normal is a relative term because it depends on several things: * Quantity, specifically orders of 100,000 cards or more * Card features, such as embossing and personalization (mag […]
Best Graphics Program for Designing Plastic Cards
I often get questions about artwork requirements for our plastic card printing services. Experienced graphic designers usually know this stuff, but some business owners and marketers like to dabble in design. Under those circumstances, customers frequently ask, “Which graphic design program should I use?” Here’s my first tip: I suggest not using CorelDRAW. Some of […]
Help Your Graphic Designer Create Amazing Plastic Cards
So, this is your first foray into plastic card printing as a business owner or marketing coordinator, and you want the cards to look spectacular. Naturally, you’re going to work with the best graphic designer, who is probably very savvy when it comes to printing do’s and don’t. But if you or, by chance, your […]
Yes, You Can Get Multiple Plastic Card Designs on One Order
If you have a display rack for your gift cards or loyalty cards in your store, it’s nice when your customers can see a variety of card designs and pick the one they think is most eye-catching. It gives them a memorable, visual connection with your brand. Group Multiple Plastic Card Designs to Hit Price […]
A Quick Q&A on Identification Badge Ordering
With the need for heightened security at many business locations and special events, I often get questions about identification badges and how to produce them using the latest plastic card printing techniques. With that in mind, I have put together this Q&A list that you can refer to when ordering personalized name badges of any sort. What’s […]
