The Five Best Ways to Improve Plastic Card Security
According to the Federal Trade Commission (FTC), identity theft and other scams cost Americans $1.52 billion in 2011. The agency states that identity theft has remained its no. 1 complaint for the past five years. For those who issue credit cards, ID cards and other types of plastic card products, this issue is top of […]
Contact vs. Contactless Smart Cards: Which Is Better?
Although smart cards are technological wonders that represent the next generation of magnetic stripe plastic cards, they may or may not be right for your business. Before you make the leap from traditional mag stripe cards to smart cards, you should ask yourself some questions. Then, if you’re ready to move forward with this investment […]
Get Smart About Smart Card Technology
Everything is “smart” nowadays, right? You’ve got smartphones seemingly in everyone’s hands, SMART Boards in schools, and a growing number of those, ah, unique-looking smart cars on the road. In the plastic cards industry, we’re keeping pace with our (you guessed it!) smart cards. Used most often as identification cards for employees and contractors, smart cards […]
10 Creative Gift Card Marketing Ideas for Your Business
Just about every business you know (and probably all your competitors) has that clear acrylic display stand sitting right next to the check-out counter, filled with eye-catching but “unloaded” plastic gift cards. Naturally, owners and store managers put them there to catch the customer’s eye and encourage the gift card purchase. You’ve done the same […]
PETG, ABS Are Your Tickets to Eco-friendly Plastic Cards
I know plastic, including the PVC that we use to manufacture our plastic cards, has a bad reputation in certain circles, but there is a good side you don’t often hear about. It turns out that PVC is a poster child for sustainability among plastics. Made from more than 50 percent chlorine, or common salt, […]
It’s Clear! Transparent Cards Make a Great First Impression
There are lots of different types of plastic cards and plastic card printing choices – from the simple matte vs. glossy finish to the higher-end foil stamping and holograms. But one type of design that I think really stands out is the clear card. Created using 100-percent clear PVC, they are just as versatile as […]
Why the Design of Your Plastic Cards Matters
The look of your company’s website, brochures, newsletters and emails says a lot about who you are and how you run your business. It’s no different when it comes to the design of your gift cards and other types of plastic cards. I find it interesting when customers send me their own designs, and the […]
Are You LoCo or HiCo?
More than ever before, my customers are ordering plastic cards with barcoding and/or magnetic stripes. That’s because this card feature is the key ingredient to managing a card balance, tracking people’s spending behaviors or ensuring they have secure access to whatever it is they need access to (a hotel room, a building, a certain type […]
Yes, You Can Use ‘Quality’ and ‘Plastic Cards’ in the Same Sentence
Say “plastic” during a thrilling game of word association, and people will probably respond, “cheap,” right? And I get that. Plastic, in many cases, is manufactured to eventually be thrown away. (We’ll save the environmental conservation discussion for another time.) But, I do have some good news. When it comes to plastic cards, you actually […]
