Barcode or Magnetic Stripe? Four Things to Consider.
When implementing a point-of-sale or ID card system, one fundamental decision that must be made is whether to employ barcodes or magnetic stripes for card data identification. There is no right or wrong answer to this question, but here are a few things to consider: Self-Service – In a self-service environment, such as a […]
Six Custom Hotel Key Card Considerations
Creating custom hotel key cards requires making a few important choices. Whether you require magnetic stripe key cards or RFID, proper planning will help ensure that your hotel or resort’s key cards not only look great, but also reliably get your guests into their rooms after a long day of travel. Here are a few […]
Spot UV Business Card Roundup
Winning business card designs reach far beyond rudimentary logo and layout considerations, balancing surface texture with shape, color and ink to create contrast and flow. One design choice that is sometimes called upon to achieve this objective is spot UV coating, which adds sheen and color depth when applied to card surfaces. When used on […]
NFC Business Cards Create Content Opportunities
You may have heard the term “NFC,” and maybe have an inkling that it has something to do with wireless communication. Although NFC, which stands for near field communication, has been around a while, the introduction of Apple Pay put NFC technology in the spotlight. NFC doesn’t just enable contactless payment systems, however. It can […]
Understanding Plastic Card Personalization & Fulfillment
For Some customers, a printed card is their final product. For others, it’s just the beginning of a personalization process that turns a common 30 mil pvc card into a unique information storage device. Card personalization and fulfillment can be as basic as magnetic stripe encoding or as comprehensive as carrier customization, marketing material insertion, […]
POS Shopping? Don’t Forget to Ask this Question.
When deciding on a POS solution, there’s one question that most people don’t think to ask: Can I buy my gift and loyalty cards from anyone I choose? While this may not sound as important as asking about inventory management and custom reporting, it’s a question that could save you a significant amount of money […]
Custom Metal Business Cards Impress
First impressions are prime opportunities in business, and your business card plays a starring role. Smart professionals have leveraged the unique design opportunities offered by plastic, including clear card stock and uncommon textures. Now, metal business cards are providing a new level of visual and tactile engagement. Available in a variety of finishes, including stainless […]
Six Reasons Why Gift Cards Make Sense for Small Businesses
If you run a small business, there are a lot of ways to drive revenue. But one of the most effective ways to boost your bottom line is with a gift card program. If you’re currently utilizing a point of sale (POS) system to manage your transactions, a gift card component is often built into […]
Why Short Run Plastic Cards Make Sense
In the printing world, the term “short run” means printing smaller quantities using a digital press. While price per unit can be higher, the overall cost on a short run print job is lower because the cost of plate manufacturing associated with traditional offset printing is excluded. There are other benefits to short run plastic […]
Top 5 Best Gift Card Packaging Designs
When you don’t know what to buy someone, there’s always the trusted gift card. Gift card purchasing has exploded in recent years, and retailers are more competitive than ever in their efforts to capture a larger piece of the pie. One way to attract gift card buyers is through creative package design, which enhances brand […]
