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Archive for the ‘Plastic Card Printing’ Category

Special Considerations with Die Cut Plastic Cards

In my last post, I focused on all the possibilities with die-cut business cards. The sky is pretty much the limit when it comes to color and design – unless you need to add certain types of plastic card printing options. If you’re thinking about going the die-cut route with your next batch of plastic cards, […]

Know Your Plastic Card Color Options

About 95% of our plastic card printing ends up what we call white core. The core is the color of the plastic through and through. Many of our customers submit their own creative four-color designs for printing; others use our pre-made templates. In either case, no matter what colors are used on the surface of […]

The ‘Skinny’ on Thickness for Plastic Card Printing

When you request a quote for plastic card printing, you may not even be thinking about the thickness of the cards. And that’s OK. Lots of our customers rely on us to suggest the appropriate thickness for their plastic card order. However, depending on the way your cards will be used, thickness may be an […]

How Plastic Cards Are Printed and Why It Matters

Wine Bar Gift Card

There are four main methods of plastic card printing: offset lithography (both traditional and digital), surface printing, silk screening and thermal printing. As I mentioned in my blog post last week, there are three very good reasons why offset litho is an excellent choice when it comes to plastic, including color matching, image quality and […]

3 Reasons Why Offset Litho Is Ideal for Plastic Card Printing

Certain aspects of the printing industry have undergone major changes in the three decades since I started my career. Today, you have many commercial printing options: traditional offset litho, surface printing, silk screening, thermal printing and digital (direct-to-plate) printing. However, in my experience, business pros – such as those in marketing, sales, public relations and […]

What You Need to Know About Barcodes on Plastic Cards

I frequently get questions about plastic card printing and how it works with magnetic stripes and barcodes. Most businesses today want to include this technology on their plastic cards (such as gift cards and loyalty cards) because it’s perfect for tracking customer IDs, sales, marketing information and more. A few weeks ago, I wrote about […]

Why the Design of Your Plastic Cards Matters

The look of your company’s website, brochures, newsletters and emails says a lot about who you are and how you run your business. It’s no different when it comes to the design of your gift cards and other types of plastic cards. I find it interesting when customers send me their own designs, and the […]

Are You LoCo or HiCo?

More than ever before, my customers are ordering plastic cards with barcoding and/or magnetic stripes. That’s because this card feature is the key ingredient to managing a card balance, tracking people’s spending behaviors or ensuring they have secure access to whatever it is they need access to (a hotel room, a building, a certain type […]

Yes, You Can Use ‘Quality’ and ‘Plastic Cards’ in the Same Sentence

Say “plastic” during a thrilling game of word association, and people will probably respond, “cheap,” right? And I get that. Plastic, in many cases, is manufactured to eventually be thrown away. (We’ll save the environmental conservation discussion for another time.) But, I do have some good news. When it comes to plastic cards, you actually […]

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