When it comes to displaying gift cards, there are a lot of options. However, the best option is the one that gets them noticed. Every retail environment is different, and even the position of the lighting over your point of sale can play a role in determining gift card display placement.
You’re not just limited to the cash wrap area for displaying and selling gift cards. At hair and nail salons, for example, a more effective gift card display location might be where services are rendered. Gift cards can be displayed within view of the customer, providing the stylist or nail tech with a gift card sales opportunity.
Wherever you display your gift cards, finding the right gift card display is crucial, and there are a lot to choose from. Here’s just a few:
Available in tall and short configurations, the main benefit of this display is the ability to stock a large quantity of gift cards. If you sell a lot of gift cards, or you offer multiple designs, this display will get them noticed. Tower displays are typically available in white and black.
Stacked displays offer a space-saving vertical configuration that holds more than a few cards. Like rotating tower displays, stacked displays are especially nice when you offer gift cards in various colors and designs.
While it doesn’t hold as many cards as other gift card display styles, it does feature a large sign area, which is perfect for seasonal promotions and other gift card marketing program messaging. This display style can also be found in smaller sizes.
As it’s name implies, the gift card and carrier display holds both gift cards and gift card envelopes, also known as carriers. A small sign holder is available for promotion.
On retail walls and at point of sale, gift card hangers can be displayed on pegs alongside other merchandise. Gift card hangers not only offer versatility, but extra space for artwork and brand messaging.