Advantages of Plastic Gift Cards Over Paper
Last week, I discussed how gift cards can help generate leads and boost profitability all year round, not just during the Christmas holiday. Whether for Valentine’s Day or a birthday, a gift card is one-size-fits-all and never the wrong color or style! So for a small business, offering gift cards can only boost your marketing […] Generate New Business All Year With Gift Cards
While Christmas is undoubtedly the time of year when gift cards are exchanged fast and furiously, don’t think they aren’t popular other times of the year. Printing plastic cards for a gift card campaign can boost opportunities for repeat business, and potentially lead to additional loyal customers. Promoting gift cards for products or services can […]
Gift, Membership Cards Can Inspire Loyalty Among Customers
If you own a small business that uses plastic card printing for membership or gift cards, you may be missing out on an opportunity to build repeat business and inspire positive word of mouth. While a membership card to the local gym is used to ensure only members use the facility, a gift card to […]
How Larger Businesses Can Save Big on Plastic Cards
We’re well into the first quarter of 2013, and in my recent blog posts, I’ve been talking about the advantages of plastic card printing – including gift cards, membership cards, etc. – at this time of year, when printers are historically slow. Chances are you’ve got your 2013 business plan set; hopefully it includes printing sooner […]
How Small Businesses Can Get a Better Deal on Gift Cards
Running a small business can be a rewarding endeavor, as long as you have a good grip on your cash flow. For retailers, restaurants, salons, etc., the holiday season – with all its gift card sales and Christmas purchases – usually is a land flowing with milk and honey. So, why do so many small businesses wait […]
3 Insights to Save You Time & Money on Plastic Cards
Every business has its cycle. In the plastic card printing industry, we peak in the fourth quarter of the year as we push through a vast number of gift card orders and then draw a deep breath as things quiet down in the first quarter. This is something we expect and something we plan for. […]
Identification Card Care and Protection
As identification cards and ID readers become more sophisticated, it’s important that you use common sense when it comes to protecting your cards. Most of today’s high-tech, electronic versions of the traditional personal identification card (driver’s license, work badge, etc.) include not only a photo, but also a magnetic stripe and/or a smart card chip. […]
With Plastic Card Printing, How Fast Is Fast?
When a customer places an order for plastic cards, they usually want to know what the “normal” turnaround time will be. In the plastic card printing business, normal is a relative term because it depends on several things: * Quantity, specifically orders of 100,000 cards or more * Card features, such as embossing and personalization (mag […]
Best Graphics Program for Designing Plastic Cards
I often get questions about artwork requirements for our plastic card printing services. Experienced graphic designers usually know this stuff, but some business owners and marketers like to dabble in design. Under those circumstances, customers frequently ask, “Which graphic design program should I use?” Here’s my first tip: I suggest not using CorelDRAW. Some of […]
Help Your Graphic Designer Create Amazing Plastic Cards
So, this is your first foray into plastic card printing as a business owner or marketing coordinator, and you want the cards to look spectacular. Naturally, you’re going to work with the best graphic designer, who is probably very savvy when it comes to printing do’s and don’t. But if you or, by chance, your […]
