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Archive for the ‘Featured’ Category

6 New Year’s Business Resolutions Worth Keeping

It’s that time of year, when we commit to self improvement. Whether it be going to the gym, eating better, or spending more time with family, we all want to make the coming year better than the last. Why not in business? Here are six New Year’s business resolutions that we think are worth keeping. […]

The Advantages of Using Plastic Business Cards

If you’ve started a new business,  plastic business cards are one of the best choices you can make to represent your new endeavor. They work great in leaving a lasting impression on the customer’s mind, and they help in the growth of the business or organization. Business cards have always been among the most successful marketing […]

The Five Best Ways to Improve Plastic Card Security

According to the Federal Trade Commission (FTC), identity theft and other scams cost Americans $1.52 billion in 2011. The agency states that identity theft has remained its no. 1 complaint for the past five years. For those who issue credit cards, ID cards and other types of plastic card products, this issue is top of […]

What You Need to Know About Barcodes on Plastic Cards

I frequently get questions about plastic card printing and how it works with magnetic stripes and barcodes. Most businesses today want to include this technology on their plastic cards (such as gift cards and loyalty cards) because it’s perfect for tracking customer IDs, sales, marketing information and more. A few weeks ago, I wrote about […]

It’s Clear! Transparent Cards Make a Great First Impression

There are lots of different types of plastic cards and plastic card printing choices – from the simple matte vs. glossy finish to the higher-end foil stamping and holograms. But one type of design that I think really stands out is the clear card. Created using 100-percent clear PVC, they are just as versatile as […]

Why the Design of Your Plastic Cards Matters

The look of your company’s website, brochures, newsletters and emails says a lot about who you are and how you run your business. It’s no different when it comes to the design of your gift cards and other types of plastic cards. I find it interesting when customers send me their own designs, and the […]

Must-have Features on Plastic Loyalty Cards? It Depends.

So, you’ve decided plastic card printing is the way to go with your customer reward or loyalty program. You’ve carefully planned how your rewards program will work, and you’ve incorporated some features that will help your business stand out. In this fourth and final post in my loyalty card series, I’m going to address a question […]

Five Great Ways to Differentiate a Loyalty Card Program

A good customer rewards program should be unique to your business and to the kind of customers you want to attract. When you’re planning your program (CRMTrends offers a great step-by-step guide), it’s important to remember that loyalty and rewards are not the same thing. Rewards don’t necessarily translate into loyalty – that sweet spot […]

Creating the Right Loyalty Program for Your Business

In my last post, I talked about some good reasons (at least, I think they’re good!) why plastic cards should still be part of your customer rewards program. This week, I want to take things farther by encouraging you to consider what type of customer rewards program might work best for your business. The Difference Between […]

Why Plastic Cards Should Still Be Part of Your Rewards Program

Customer rewards and loyalty programs are definitely big. Lots of businesses offer them with varying degrees of success. According to SmartMoney’s Annamaria Andriotis and her article, 6 Reward Programs Worth Your Loyalty, American households participate in 18 rewards programs on average, and U.S. consumers hold about 2.1 billion memberships, up 60% between 2007 and 2011. […]

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